Every advertising platform, AI model, analytics tool, and automation software our team has evaluated, tested, or actively uses across 3,600+ campaigns worldwide. Updated continuously.
18 tools listed
GPT-4o, GPT-4 Turbo, o1, o3 — industry-standard reasoning and generation
Claude 3.5 Sonnet, Claude 3 Opus, Claude 3 Haiku — preferred for long-context and coding
Gemini 1.5 Pro, Flash, Ultra — multimodal AI with deep Google integrations
Llama 3, Llama 3.1 405B — open-source models running locally or in cloud
Grok-1.5, Grok-2 — real-time knowledge with X/Twitter data integration
Mistral Large, Mistral Medium, Mixtral 8x22B — efficient European frontier models
Real-time search-augmented LLM — ideal for current market research
DeepSeek-V2, DeepSeek-Coder — high-performance open models from China
Command R+, Command Light — enterprise RAG and retrieval-augmented generation
Jamba 1.5, Jurassic-2 — hybrid SSM-Transformer architecture for long documents
Pi — conversational AI focused on empathetic, personalised interactions
Yi-1.5 34B, Yi-Large — high-quality bilingual (EN/ZH) large models
Qwen2, Qwen-VL — powerful multilingual models from Alibaba DAMO Academy
200K context window LLM — exceptional for ultra-long document analysis
ABAB6.5 — Chinese frontier model with strong multilingual capabilities
Step-2 trillion-parameter model — state-of-the-art Chinese AI research
GLM-4 — bilingual model excelling at long-context Chinese reasoning tasks
ERNIE 4.0 — Baidu's multimodal LLM with deep Mandarin language mastery
20 tools listed
Run Llama, Mistral, Phi, Gemma and 100+ models locally on your machine
Desktop app for discovering, downloading and running local LLMs offline
The GitHub of AI — 500,000+ models, datasets, and Spaces for ML
Open-source, offline-first ChatGPT alternative — full privacy, local inference
Open-source multi-model chat UI supporting OpenAI, Anthropic, Google and local models
Phi-3 Mini, Small, Medium — compact SLMs punching above their weight class
Gemma 2 — Google's open-weights models for local and research use
Falcon 180B — open-source model from Technology Innovation Institute, UAE
176B multilingual model trained collaboratively across 46 languages
Pythia, GPT-NeoX, GPT-J — foundational open-source LLM research
Fully open LLM from Allen Institute — weights, training data, and code
StableLM 2 — open language models built on Stable Diffusion team's expertise
DBRX — open general-purpose LLM outperforming GPT-3.5 on benchmarks
Arctic — enterprise-grade open-source LLM optimised for SQL and data tasks
InternLM2 — Shanghai AI Lab's high-capability open-source bilingual model
SOLAR 10.7B — depth up-scaling technique achieving top benchmark ranks
Instruction-following and code generation fine-tunes built on Llama
StarCoder2 — open coding model trained on 600+ programming languages
Zephyr 7B Beta — RLHF-aligned Mistral fine-tune for helpful dialogue
Granite code models — enterprise AI built for transparent, trustworthy use
12 tools listed
Managed access to Claude, Llama, Titan, Stable Diffusion via AWS
Enterprise GPT-4 and DALL-E hosted on Microsoft Azure with compliance controls
Unified ML platform with Gemini, PaLM, Imagen and AutoML capabilities
Optimised inference microservices — run any major model on NVIDIA infrastructure
Fast inference API for 100+ open-source models at low cost
LPU-powered inference — run Llama and Mixtral at 300+ tokens/second
Run open-source AI models in the cloud via simple API calls
Production-grade inference for open models — fastest Llama 3 hosting
Scale AI workloads with Ray — distributed computing for ML teams
Run Python AI workloads in the cloud — no infrastructure management needed
Enterprise AI platform — Granite models, AI guardrails, and governance tools
Enterprise NLP API — embed, generate, classify and search at scale
13 tools listed
Framework for building LLM-powered applications with chains and agents
Data framework for LLMs — RAG, agents, and structured data extraction
Official Claude API — tool use, vision, and computer-use agent capabilities
Build stateful AI assistants with file search, code interpreter, and tools
Multi-agent framework for automating complex, collaborative AI workflows
Multi-agent conversation framework for agentic AI pipelines
Open-source NLP framework for production search and RAG pipelines
Managed vector database for semantic search and LLM memory at scale
Open-source vector database with built-in ML model integration
Lightweight open-source embedding database for AI applications
High-performance vector search engine for recommendation and similarity
AI character creation and conversational AI platform
Multi-model AI chat platform — access Claude, GPT, Gemini in one place
17 tools listed
Premium AI image generation — photorealistic and artistic visuals for ads
OpenAI's image generation integrated directly with ChatGPT
Open-source image generation — full control, self-hosted or via API
Adobe's AI generation tool — commercially safe images inside Creative Cloud
AI video generation and editing — Gen-2, Gen-3 for ad creative production
Text-to-video and image-to-video AI — fast creative iteration for social ads
Kuaishou's video generation model — 2-minute cinematic AI video clips
OpenAI's text-to-video model for high-fidelity, long-form video creation
AI video avatar creation — localise video content in 40+ languages instantly
Professional AI video with 230+ avatars — ideal for explainer and brand videos
Talking head video from text — animate any image with lip-sync AI
Hyper-realistic AI voice cloning and text-to-speech for 30+ languages
Edit video and podcasts like a document — with AI transcription and overdub
Turn blog posts into social video automatically using AI
Marketing-focused AI writer with brand voice and campaign templates
GTM AI platform for sales and marketing copy at scale
AI content writer with real-time data and SEO article generation
22 tools listed
Search, Performance Max, YouTube, Display, Shopping — our #1 volume channel
Facebook + Instagram + WhatsApp advertising — broad reach with intent targeting
Bing search + LinkedIn audience network — often 40% cheaper CPL than Google
B2B lead gen: sponsored content, InMail, Lead Gen Forms for professional audiences
Visual discovery advertising — strong for e-commerce, home, fashion, and lifestyle
Short-form video ads reaching Gen Z and Millennial audiences at low CPM
Promoted tweets and X Premium campaigns for real-time and trending topics
Snap Ads, Stories, and AR Lenses reaching 13–34 age demographic
Community-targeted advertising across 100,000+ interest-based subreddits
Intent-based advertising — reach people actively researching your category
Sponsored Products, Brands, Display — reach buyers at the point of purchase
App Store search ads — highest-intent app discovery platform for iOS
Native content discovery on 9,000+ premium publisher sites worldwide
Native advertising network — content recommendations on CNN, Le Monde, Sky
Programmatic display and video — enterprise DSP with premium inventory access
Leading independent DSP for programmatic buying across CTV, display, audio
Retargeting and prospecting across display, social, and email channels
Commerce media platform — dynamic product retargeting at scale
Mobile advertising and app monetisation — MAX mediation and AppDiscovery
In-game advertising reaching 3.4B monthly active gamers across mobile
Global mobile advertising network with strong APAC and emerging market reach
Advanced TV and digital advertising platform from Microsoft
18 tools listed
Event-based web analytics — every OIESU account ships with GA4 from day one
Organic search performance, index coverage, and Core Web Vitals monitoring
Tag deployment and event tracking — zero developer dependency for pixel management
Live client dashboards connected to GA4, Ads, and Search Console data
Free heatmaps and session recordings — understand exactly how visitors behave
Heatmaps, session recordings, and on-page surveys for conversion research
Product analytics and funnel tracking — understand user journeys beyond the click
Digital analytics platform with deep cohort and retention analysis tools
Auto-capture every user interaction — retroactively define events after the fact
Digital experience intelligence with session replay and rage-click detection
Customer data platform — collect, clean, and route data to 450+ integrations
E-commerce attribution and analytics — true ROAS across Meta, Google, TikTok
Multi-touch attribution for DTC brands with media mix modelling
Marketing attribution centralising all channel data into one source of truth
Call tracking and analytics — attribute phone calls to the exact keyword or ad
Lead tracking platform — track calls, forms, chats, and transactions by source
Pull ad data from 100+ sources into Sheets, Looker Studio, BigQuery, or BI tools
Business analytics platform with 100+ pre-built integrations and dashboards
17 tools listed
Backlink analysis, keyword research, site audit, and rank tracking
All-in-one SEO platform with competitor analysis, PPC research, and content tools
Domain Authority tracking, link building, and local SEO management
Best-in-class technical SEO crawler — audit any site for crawl issues
Content grading and keyword density optimisation based on SERP analysis
AI-powered content optimisation — ensure topical authority in every article
AI content strategy — identify content gaps and build topical authority clusters
Research, outline, and optimise content against top-ranking SERP results
White-label SEO platform with rank tracking and client reporting modules
Trust Flow and Citation Flow metrics — backlink quality and topical trust analysis
KWFinder, SERPChecker, SERPWatcher — accessible SEO tools for any team
Competitor keyword and PPC research — see every keyword any domain has bought
Visualise search question clusters — understand how people ask about any topic
Freemium SEO tool for keyword ideas, site audits, and backlink data
Enterprise SEO platform with AI-powered opportunity detection and forecasting
SEO Visibility Index — market share tracking across millions of keywords
Enterprise technical SEO — crawl budget optimisation for large-scale sites
15 tools listed
Visual workflow automation connecting 1,500+ apps — our primary automation layer
No-code integration and automation for 6,000+ apps — simple trigger-action flows
Open-source workflow automation — self-hosted, with AI nodes and code support
Code-native integration platform — Node.js/Python workflows with 1,000+ triggers
Open-source Zapier alternative with AI pieces and self-hosting support
Simple consumer and IoT automation — If This Then That conditional workflows
Enterprise integration and automation platform with AI-powered recipe building
Enterprise-grade automation with advanced logic, sub-flows, and API connectors
Cloud-based automation agents for LinkedIn, Instagram, and data extraction
AI-powered lead enrichment and outreach automation — waterfall data enrichment
B2B prospecting database with email sequencing and CRM enrichment built in
Cold email outreach platform with unlimited sending accounts and AI personalisation
Personalised cold email and LinkedIn outreach with AI-generated icebreakers
Find and verify professional email addresses for any domain or company
Email finder, verifier, and drip campaign tool in one prospecting platform
9 tools listed
Rapid ad creative, social content, and pitch decks — brand kit management
Photoshop, Illustrator, After Effects — professional-grade creative production
Collaborative UI design — landing page wireframes, prototypes, and design systems
Fast ad creative and social templates with one-click brand application
Open-source Figma alternative — self-hosted collaborative design tool
Design and publish responsive websites with built-in AI and CMS
No-code web design platform — pixel-perfect landing pages without developers
Interactive motion graphics for web — animate UI elements and ad creatives
3D design tool for web — interactive 3D scenes for landing pages and ads
10 tools listed
All-in-one CRM, marketing, sales, and service hub — recommended for most clients
Enterprise CRM — the world's #1 customer platform for complex sales cycles
Visual sales pipeline CRM — easy to adopt for SMB teams new to CRM tracking
Affordable full-featured CRM with strong automation and analytics capabilities
Inside sales CRM with built-in calling, SMS, and email sequences
Modern flexible CRM built on a data model — powerful for startup sales teams
Work OS with CRM view — visual pipeline management for fast-growing teams
AI-powered CRM from Freshworks with built-in phone, email, and chat
All-in-one workspace for docs, wikis, and lightweight CRM pipelines
Flexible database-spreadsheet hybrid — custom CRM and campaign tracking
7 tools listed
AI-optimised landing page builder with Smart Traffic and dynamic text replacement
High-performance landing page platform with AdMap for 1:1 ad-to-page matching
Affordable landing pages and lead generation with conversion analytics built in
Full sales funnel builder — landing pages, order forms, upsells, and memberships
A/B testing, multivariate testing, and full-funnel conversion optimisation platform
Enterprise experimentation platform — web, mobile, and feature flagging at scale
Privacy-first A/B testing platform — GDPR compliant with no data sharing
8 tools listed
E-commerce email and SMS automation — deep Shopify and Stripe integrations
Email marketing platform with audience management and basic automation journeys
Customer experience automation — email, SMS, site tracking and CRM in one
All-in-one email, SMS, WhatsApp, and chat marketing platform
Transactional email delivery with near-perfect inboxing rates
Email API and marketing platform — high-volume transactional and marketing email
Customer messaging platform — live chat, product tours, and support automation
Chat marketing automation for Instagram, Facebook Messenger, and WhatsApp
Google, Meta, and Microsoft require healthcare advertisers to hold specific third-party certifications before campaigns can go live. Without them, your ads will be disapproved or your account suspended. Here is every certification that matters.
The #1 certification required to run ads for online pharmacies, telehealth, addiction treatment, and many healthcare categories on Google Ads and Meta. Without LegitScript, Google will not approve your healthcare campaigns. Apply at LegitScript.com — review takes 2–8 weeks.
The Health Insurance Portability and Accountability Act governs how patient health data is collected, stored, and used. Any ad pixel or conversion tracking on healthcare landing pages must be HIPAA-compliant — standard Google/Meta pixels may violate HIPAA. You need a Business Associate Agreement (BAA) with your tracking vendor.
The National Association of Boards of Pharmacy (.pharmacy) accreditation is required to advertise prescription drugs and online pharmacy services on Google. Only NABP-accredited pharmacies can receive a .pharmacy domain and run Rx-related search ads.
The Health On the Net Foundation certifies that health and medical websites meet standards for transparency, attribution, and accuracy. HONcode certification increases trust for your landing pages and is recognised by search engines as a quality signal for health content.
The FDA regulates all promotional materials for prescription drugs, over-the-counter medications, and medical devices. Ads must present a fair balance of benefits and risks. Violating FDA guidelines can result in warning letters and forced removal of campaigns — consult an FDA regulatory specialist before advertising Rx products.
The Federal Trade Commission requires that health claims in ads be truthful, not misleading, and backed by competent scientific evidence. This covers supplements, wellness devices, and health services. "Clinically proven" or "FDA approved" claims without substantiation can trigger FTC enforcement.
The Substance Abuse and Mental Health Services Administration sets standards for addiction treatment facilities. Google requires addiction treatment advertisers to be LegitScript certified AND operate a SAMHSA-certified facility. State-level certification from your state health department is also typically required.
Google's own advertiser policy for healthcare, medicines, and related products. Covers prescription drugs, OTC drugs, healthcare services, clinical trials, HIV home testing, and more. Each category has different requirements — some require pre-approval, others are country-restricted. Review before launching any healthcare campaign.
Meta restricts health and wellness ads from using certain targeting parameters (age, health conditions) under their Sensitive Categories policy. Healthcare advertisers must also comply with the Special Ad Category rules for credit, employment, housing, and social issues, which may apply to some healthcare campaigns.
The Joint Commission accredits hospitals, clinics, and healthcare organisations. TJC accreditation is not required for advertising, but it is a recognised trust signal that can be featured in ad copy and landing pages — increasing conversion rates for hospital and surgical centre campaigns.
URAC accredits healthcare websites, telehealth programmes, and health plans. Accreditation confirms your digital health programme meets national standards for patient safety, quality, and consumer protection — valuable for telehealth advertisers building trust at scale.
Every US state has its own medical board with rules on advertising by licensed physicians, dentists, chiropractors, and other practitioners. Claims about outcomes, pricing, and testimonials are regulated differently by state. Always review the rules for every state where your ads will show.
Before launching any healthcare campaign in the US: Confirm your LegitScript certification status, ensure your pixel/tracking setup has a signed BAA for HIPAA compliance, and review Google's Healthcare & Medicines policy for your specific category. OIESU reviews compliance requirements as part of every healthcare client onboarding. See our healthcare marketing service →
We test every tool against live campaigns before recommending it to a client. No affiliate deals, no sponsored placements.
Every tool on this page has been tested against actual client budgets — not sandbox demos. If it does not move the needle, it does not make the list.
We evaluate tools based on their measurable effect on cost per lead. Fancy dashboards with no CPL improvement do not make the cut.
GDPR, CCPA, and data residency requirements are evaluated for every tool we deploy for clients in regulated markets.
A tool's value multiplies when it connects cleanly to the rest of the stack. Poor API design or brittle integrations are disqualifying.
We may already be using it behind the scenes and just have not listed it yet. Or you may have found something genuinely new — we love hearing about tools from clients and fellow marketers.
Send us the tool name and a one-line description via WhatsApp or email. If it passes our testing criteria, we will add it to this directory with attribution.
No affiliation required. We list tools purely on merit — no fees, no sponsorships, no quid-pro-quo links.
See how we put these tools to work for real businesses →
Three campaigns — different industries, different tool combinations, same outcome: measurable revenue growth.
A 4-attorney PI firm was paying $340/lead from Google Search. We rebuilt their campaign architecture using exact-match intent clusters, layered CallRail call tracking to attribute phone conversions back to keywords, and surfaced everything in a live Looker Studio dashboard. CPL dropped to $133 in 90 days.
An online home décor brand had 3.1× ROAS but flat revenue. We used Triple Whale to identify the true acquisition cost by channel (Meta was under-credited), rebuilt ad creative using Midjourney for faster iteration, and added a Klaviyo post-purchase flow that recovered 18% of abandoned carts. Blended ROAS hit 4.8× within 60 days.
A 3-clinic dermatology group had no digital tracking beyond form submissions. We deployed GA4 + GTM, connected HubSpot to track consult-to-booked ratios per channel, used Microsoft Clarity to fix a mobile booking form killing 40% of conversions, and ran compliant Google + Meta campaigns. Booked patients grew from 60 to 220/month.
No. None of the tools listed here pay us for placement, and we do not earn affiliate commissions from any link on this page. Every tool is listed because it has been evaluated or used in real campaigns. If a tool does not deliver measurable results, it does not appear here.
No — we select tools based on each client's industry, budget, compliance requirements, and existing tech stack. A local dental clinic does not need the same stack as an enterprise SaaS company. The directory shows the full range of what we have evaluated and can deploy; not every tool is active on every account.
Our primary models for campaign work are Claude (Anthropic), GPT-4o (OpenAI), and Gemini 1.5 Pro (Google). For local inference tasks such as content classification and tagging, we use Llama 3 via Ollama and NVIDIA NIM. The choice of model depends on the task — long-context analysis, creative generation, and real-time research each have different optimal models.
Yes. During our free strategy call, we review your current stack, identify gaps, and recommend specific tools based on your goals and budget. There is no obligation to hire us — we give you the recommendation either way.
We review the directory quarterly and add tools as we test them. If a tool is acquired, shut down, or significantly changes its pricing model, we update the entry. You can suggest a tool via WhatsApp or email using the form above — if it passes our evaluation, we add it within 30 days.
Models like Qwen (Alibaba), DeepSeek, Baidu ERNIE, and Moonshot Kimi are genuinely capable and relevant for clients operating in or targeting Asia-Pacific markets. We list them for completeness and because our clients deserve an objective view of the global AI landscape — not a geography-filtered one.
“OIESU cut our cost-per-lead by 41% in the first 60 days. Their Google Ads team understands legal advertising restrictions better than any agency we've worked with. We now have a consistent 90+ qualified consultation pipeline every single month.”
“LinkedIn Ads for B2B coaching programmes were almost impossible to make profitable — until OIESU. They know the platform inside out. Our CPL dropped from £640 to £180 and our enrolments tripled year-on-year.”
“Our Meta ROAS jumped from 1.8× to 4.6× in the first two months. OIESU completely restructured our creative testing framework and rebuilt our audience architecture. The results speak for themselves.”
Book a free 30-min call. We will audit your current tools, identify what is missing, and design the right stack for your business goals — whether you hire us or not.